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The Brand

Leeds Beckett is a public university in England that was founded almost 200 years ago. Its mission is to create enterprising leaders who are ready to seize the opportunities that lieahead.

The Problem

Clearing Day is an annual process in the United Kingdom that affects rejected university applicants. It helps universities grow their enrollment by offering empty course seats to these individuals.

The universitys goal of launching a chat experience was to reduce its high call volume on Clearing Day. This would help Leeds Beckett automate the clearing process, which is normally conducted over thephone.

The Solution

Becky (the bots persona) guides users through the clearing process and makes a course offer in real-time based on qualifying questions. How many UCAS points do you have? and What subject are you interested in? are a few questions that Becky will ask users. Individuals who qualify can accept the universitys offer directly within Messenger.

Becky asks questions to qualify users and make a course offer forthem

Now the admissions staff can spend their time finalizing the offer and paperwork instead of manually qualifying hundreds of applicants. No human resources are wasted on those who do not meet the requirements.

The Results

Leeds Beckett generated $3.1 million in new enrollments from the 1-day chatbot campaign. Promotion was entirelyorganic.

Chatfuel seemed like the most straightforward platform with the most flexibility, without requiring us to invest a huge amount ofmoney.
Dougal Scaife, Head of Digital Experience

89 of the 191 students who completed the clearing process accepted the offer, resulting in a 46% conversion rate on Messenger. Compared to phone support, Leeds Beckett nearly doubled their conversion rate using Chatfuel.

The Recipe

New leads are automatically emailed to the admissions staff
Lead information is captured and used for retargeting efforts
  • Live Chat: connects users to a human if the bot doesnt understand them
The bot does the heavylifting to answer lots of peoples questions, but you also need human intervention to rescue people who ask more complex questions.
Dougal Scaife, Head of Digital Experience
The Chat Now button will open a conversation with the user in Messenger
  • JSON API: hooks into course database to fetch/update information
    (e.g. seats remaining)
Users search for courses of interest and instantly register within Messenger

So, what are you waiting for? Click here to start building your bot and getting results like Leeds Beckett University!

Join the Chatfuel Community on Facebook for the latest tips, tricks, & tutorials.

University Generates $3.1 Million with 1-Day Chatfuel Campaign was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

University Generates $3.1 Million with 1-Day Chatfuel Campaign

Were excited to share that we will be removing the Welcome Message branding on free planbots.

This adjustment is part of our goal to design a balanced setup that will benefit our creators and enable the platform to continue evolving.

More changes related to this will follow soon. Look out for our announcements.

Goodbye, Welcome Message Branding! was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

Goodbye, Welcome Message Branding!

Today were excited to announce an important update that will take effect in the comingweeks.

Were grateful for all the invaluable feedback youve provided over the past couplemonths.

Your input is the foundation for all the changes were announcing today. These changes will help us keep our promise of providing the best, most affordable chatbot platform your business can rely on in the longterm.

More Affordable PROPlan

Our mission is to help businesses all over the world use chatbots to build long-term relationships with their customers on a powerful and personalchannel.

Today were taking another step in this direction by making our pricing more affordable.

New pricing starts at only $15/month and increases at a much slower rate. For example, a bot with 10K users will now be 4X more affordable than the old plan! This new pricing goes into effect on June20.

Free PlanChanges

On August 1, were rolling out these changes to the FreePlan:

No product can be free and unlimited forever. Based on your feedback, we came up with a balanced Free Plan that allows you to exercise full creativity with unlimited broadcasts, sequences, andblocks.

At the same time, these changes will give allow us to deliver even better on our commitment of providing an excellent and reliable product to all ofyou.

Click here to see how the changes may affect yourbots.

To Sum itUp

We hope the new pricing will make it even easier for you to upgrade and enjoy white labeling, priority support, and the power of the People Tab. Upgrading to PRO also means youre contributing to the platforms scalability, excellent performance, and faster roll-out of new features.

We know you might have questions, so register for my live Q&A tomorrow (2pmPST).

Thanks for making Chatfuel the #1 bot platform and community in theworld.

Dmitry Dumik,CEO

More Affordable Pricing, Free Plan Changes was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

More Affordable Pricing, Free Plan Changes

The Brand

Beauty Player is a cosmetic startup in Taiwan whose mission is to enhance the skins natural beauty. Their most popular product is a facial mask, which prevents breakouts by absorbing oil and dirt buildup. The brand helps customers restore their skins glow and their confidence.

Beauty Players most popular facialmask

The Problem

Most startups endure growing pains and Beauty Player is no exception. Orders were flooding in from around the world, but their support team couldnt answer customers questions fastenough.

Packing and shipping orders in December2017

The Solution

So they built a Messenger bot to automate FAQs about shipping, discounts, and affiliate opportunities. Chatfuel helps Beauty Player solve the problem of not having customer support 24/7, says Fash Chang (Marketing Director @ GoSky AI) who built thechatbot.

Onboarding sequence in Beauty Players chat experience

Increasing brand awareness through education is another component of the chatbot. The bot asks users whether their skin is dry, oily, or sensitive then offers relevant skin care tips. Beauty Player also recommends an appropriate facial mask (and coupon code) from their productline.

The Results

Approximately 40% ($250,000) of Beauty Players total monthly revenue in May 2018 was attributed to their bot powered by Chatfuel.

The brand ran Messenger ad campaigns that reduced their Cost Per Conversion by more than half

Cosmetic Startup Sells $250,000+ Per Month with Chatfuel Bot

Templates havearrived!

We launched Chatfuel with the goal of democratizing bot building. Non-technical people wanted the opportunity to design meaningful experiences without coding; we empowered them to doit.

Over time, we added more features that made Chatfuel the most flexible tool on the market. We provided the building blocks to everyone from celebrities and global publishers to freelancers and local restaurants so they could create powerful experiences that positively impacted their audiences.

The hard work was worth it. People inspired us by creating things we had never imagined. These generous people went above and beyond by sharing what they built with our Community.

Today were proud to officially call these individuals Chatfuel Creators. Were thrilled to finally pull back the curtain and launch a dedicated space for sharing templates!

Because when it comes to Messenger marketing, were all in the same boat. If bots are spammy or poorly designed, the industry will suffer. Our marketplace is a gateway for sharing experiences that lift up the industry as awhole.

If youd like to help shape the future, please submit your template.

Most importantly, let us know what templates youd like tosee!

Chatfuel Launches Template Marketplace for Building Better Bots Faster was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

Chatfuel Launches Template Marketplace for Building Better Bots Faster

DECEN Muebles Infantiles is a small, childrens furniture business in Mexico that crafts cribs and cradles by hand from the highest quality woods available. The companys mission is to design furniture that is safe for babies, robust for parents, and environmentally sustainable. Their bot was awarded the Grand Prize title in Chatfuels 2017 bot competition.

The Bot

Overwhelmed by an overflowing Messenger inbox, the brand built a Chatfuel bot with the goal of reducing time spent responding to customer inquiries. They did just that by designing a sales funnel that delights users with timely and relevant information, while simultaneously optimizing the business resources by deciding which users require 1-on-1 assistance from a humanagent.

The Results

According to Omar Cortes, founder of DECEN Muebles Infantiles, the benefits of Messenger automation extend far beyond customer support alone. Previously he would only sell at expo shows throughout the year, but now he uses Chatfuel as a 24/7/365 e-commerce solution. At my last expo, I used Facebook Ads and Chatfuels broadcasting tool to double my average sales, he says. Today 80% of total sales come from thebot.

Cortes mentions that an unexpected advantage of deploying the Messenger experience for his business has been increased social proof and customer loyalty. More users have started reviewing my Facebook page as an excellent service, he says, which was made possible by the chatbot.

DECEN Muebles Infantiles most successful Messenger strategy involved a comment acquisition campaign asking soon-to-be mothers what month their baby is expected to arrive. Facebook users who commented on the post became bot subscribers that were entered into a giveaway for a high-ticket crib. The Messenger campaign doubled monthly sales, generated nearly 4,000 qualified leads, and

This Baby Brand is Generating 80% of Total Sales from its Messenger Bot

This years 2018 Olympic Winter Games in Pyeongchang went down in history for debuting sports like Snowboarding big air and Alpine skiing team event. But these events were not the only firsts that viewers saw. Slovenias Olympic Team presented a Messenger chatbot under Foksi (Foxie) persona. Designed and built by the agency team at, the bot was unveiled a couple of months prior to Pyeongchang 2018 and landed in the spotlight during the Olympics.

The Bot

The Olympic Committee of Slovenia is one of the youngest Olympic Committees in the world but already has a rich history of great Olympic stories. Chatbot Foksi, of course, can tell users all those stories. In addition, using the bot people can find general information about Pyeongchang 2018 and the history of Slovenian Olympic medalists or take an Olympic quiz, browse the merchandise e-shop, and getsupport.

The Results

Foksi was the central channel for real-time communications with the Slovenia Olympic Team. During the Pyeongchang 2018 Winter Olympics, Messenger chatbot was the leading source of information about the Slovenian athletes, game schedules, results and more. More than 3.5K subscribed fans and supporters were the first to find out about the Slovenian medalists, and they received a daily event schedule with a link to past competition rankings. The open rate of the broadcast messages was 93% on average during the 2018 OlympicGames.

Foksi captivated users from the very beginning. It was clear that more users were active on the Team Slovenia chatbot than its official iPhone or Android apps. A couple hundred downloads of the official app was small compared to over 6,700 total bot users (over 50% of whom subscribed to receive regular updates).

As far as the user acquisition costs go, Team Slovenia ended up acquiring 33 times more users in the bot compared to the app downloads for the same promotion budget.

The decision was clear: Team Slovenia dropped its app, making Foksi the #1 source of information for the Slovenian athletes at the 2018 Olympics.

The recipe

  • Text, Images, & Quick Replies: Olympic Quiz was one of the most popular features of the chatbot. The fun, lighthearted quiz asked 5 trivia questions by using text, images, GIFs and quick replies. Users could access it in two ways: either through the bot menu or by clicking on a Facebook Ad. The quiz was a big part of the strategy for acquiring chatbot users and subscribers.
  • Comment Acquisition: The most efficient, organic technique for user acquisition was offering prizes to users who commented on our Facebook posts. One comment acquisition campaign just before the Olympics brought nearly 1.2K subscribers to Team Slovenias chatbot in one week, without spending any money on advertising.
  • Paid advertising: The cost effectiveness of acquiring users in a Messenger bot proved worthy of the teams efforts, especially in comparison to the mobile app promotion. Ongoing Facebook advertising helped maintain steady growth of approximately 1K users per month. The team also produced chatbot-exclusive content for these users, including interviews andQ&As.

Slovenia Olympic Teams Chatbot was built and designed by the agency team at Check out the rest of their chatbots at or contact their CEO Jure Doler at

Slovenia Olympic Team Replaces Official App with Chatfuel Bot was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

Slovenia Olympic Team Replaces Official App with Chatfuel Bot

On 25 May 2018, the most significant piece of European data protection legislation to be introduced in 20 years

Important GDPR Updates for Chatfuel

We are super excited to announce the release of our New Sequences!

The upgraded Sequences give you more control and flexibility over what content is delivered to specific user segments andwhen.

Here are the highlights of the new functionalities that will be available to our bot creators with this newfeature:


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