Leeds Beckett is a public university in England that was founded almost 200 years ago. Its mission is to create “enterprising leaders” who are “ready to seize the opportunities that lie ahead.”
Clearing Day is an annual process in the United Kingdom that affects rejected university applicants. It helps universities grow their enrollment by offering empty course seats to these individuals.
The university’s goal of launching a chat experience was to reduce its high call volume on Clearing Day. This would help Leeds Beckett automate the clearing process, which is normally conducted over the phone.
Becky (the bot’s persona) guides users through the clearing process and makes a course offer in real-time based on qualifying questions. “How many UCAS points do you have?” and “What subject are you interested in?” are a few questions that Becky will ask users. Individuals who qualify can accept the university’s offer directly within Messenger.
Now the admissions staff can spend their time finalizing the offer and paperwork instead of manually qualifying hundreds of applicants. No human resources are wasted on those who do not meet the requirements.
Leeds Beckett generated $3.1 million in new enrollments from the 1-day chatbot campaign. Promotion was entirely organic.
“Chatfuel seemed like the most straightforward platform with the most flexibility, without requiring us to invest a huge amount of money.”
— Dougal Scaife, Head of Digital Experience
89 of the 191 students who completed the clearing process accepted the offer, resulting in a 46% conversion rate on Messenger. Compared to phone support, Leeds Beckett nearly doubled their conversion rate using Chatfuel.
“The bot does the heavylifting to answer lots of people’s questions, but you also need human intervention to rescue people who ask more complex questions.”
— Dougal Scaife, Head of Digital Experience
So, what are you waiting for? Click here to start building your bot and getting results like Leeds Beckett University!
Join the Chatfuel Community on Facebook for the latest tips, tricks, & tutorials.
University Generates $3.1 Million with 1-Day Chatfuel Campaign was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
We’re excited to share that we will be removing the Welcome Message branding on free plan bots.
This adjustment is part of our goal to design a balanced setup that will benefit our creators and enable the platform to continue evolving.
More changes related to this will follow soon. Look out for our announcements.
Today we’re excited to announce an important update that will take effect in the coming weeks.
We’re grateful for all the invaluable feedback you’ve provided over the past couple months.
Your input is the foundation for all the changes we’re announcing today. These changes will help us keep our promise of providing the best, most affordable chatbot platform your business can rely on in the long term.
Our mission is to help businesses all over the world use chatbots to build long-term relationships with their customers on a powerful and personal channel.
Today we’re taking another step in this direction by making our pricing more affordable.
New pricing starts at only $15/month and increases at a much slower rate. For example, a bot with 10K users will now be 4X more affordable than the old plan! This new pricing goes into effect on June 20.
On August 1, we’re rolling out these changes to the Free Plan:
No product can be free and unlimited forever. Based on your feedback, we came up with a balanced Free Plan that allows you to exercise full creativity with unlimited broadcasts, sequences, and blocks.
At the same time, these changes will give allow us to deliver even better on our commitment of providing an excellent and reliable product to all of you.
Click here to see how the changes may affect your bots.
We hope the new pricing will make it even easier for you to upgrade and enjoy white labeling, priority support, and the power of the People Tab. Upgrading to PRO also means you’re contributing to the platform’s scalability, excellent performance, and faster roll-out of new features.
We know you might have questions, so register for my live Q&A tomorrow (2pm PST).
Thanks for making Chatfuel the #1 bot platform and community in the world.
Dmitry Dumik, CEO
Beauty Player is a cosmetic startup in Taiwan whose mission is to enhance the skin’s natural beauty. Their most popular product is a facial mask, which prevents breakouts by absorbing oil and dirt buildup. The brand helps customers restore their skin’s glow and their confidence.
Most startups endure growing pains and Beauty Player is no exception. Orders were flooding in from around the world, but their support team couldn’t answer customers’ questions fast enough.
So they built a Messenger bot to automate FAQs about shipping, discounts, and affiliate opportunities. Chatfuel “helps Beauty Player solve the problem of not having customer support 24/7,” says Fash Chang (Marketing Director @ GoSky AI) who built the chatbot.
Increasing brand awareness through education is another component of the chatbot. The bot asks users whether their skin is dry, oily, or sensitive then offers relevant skin care tips. Beauty Player also recommends an appropriate facial mask (and coupon code) from their product line.
Approximately 40% ($250,000) of Beauty Player’s total monthly revenue in May 2018 was attributed to their bot powered by Chatfuel.
The brand ran Messenger ad campaigns that reduced their Cost Per Conversion by more than half
Templates have arrived!
We launched Chatfuel with the goal of democratizing bot building. Non-technical people wanted the opportunity to design meaningful experiences without coding; we empowered them to do it.
Over time, we added more features that made Chatfuel the most flexible tool on the market. We provided the building blocks to everyone from celebrities and global publishers to freelancers and local restaurants so they could create powerful experiences that positively impacted their audiences.
The hard work was worth it. People inspired us by creating things we had never imagined. These generous people went above and beyond by sharing what they built with our Community.
Today we’re proud to officially call these individuals Chatfuel Creators. We’re thrilled to finally pull back the curtain and launch a dedicated space for sharing templates!
Because when it comes to Messenger marketing, we’re all in the same boat. If bots are spammy or poorly designed, the industry will suffer. Our marketplace is a gateway for sharing experiences that lift up the industry as a whole.
If you’d like to help shape the future, please submit your template.
Most importantly, let us know what templates you’d like to see!
Chatfuel Launches Template Marketplace for Building Better Bots Faster was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
DECEN Muebles Infantiles is a small, children’s furniture business in Mexico that crafts cribs and cradles by hand from the highest quality woods available. The company’s mission is to design furniture that is safe for babies, robust for parents, and environmentally sustainable. Their bot was awarded the “Grand Prize” title in Chatfuel’s 2017 bot competition.
Overwhelmed by an overflowing Messenger inbox, the brand built a Chatfuel bot with the goal of reducing time spent responding to customer inquiries. They did just that by designing a sales funnel that delights users with timely and relevant information, while simultaneously optimizing the business’ resources by deciding which users require 1-on-1 assistance from a human agent.
According to Omar Cortes, founder of DECEN Muebles Infantiles, the benefits of Messenger automation extend far beyond customer support alone. Previously he would only sell at expo shows throughout the year, but now he uses Chatfuel as a 24/7/365 e-commerce solution. “At my last expo, I used Facebook Ads and Chatfuel’s broadcasting tool to double my average sales,” he says. “Today 80% of total sales come from the bot.”
Cortes mentions that an unexpected advantage of deploying the Messenger experience for his business has been increased social proof and customer loyalty. “More users have started reviewing my Facebook page as an excellent service,” he says, “which was made possible by the chatbot.”
DECEN Muebles Infantiles’ most successful Messenger strategy involved a comment acquisition campaign asking soon-to-be mothers what month their baby is expected to arrive. Facebook users who commented on the post became bot subscribers that were entered into a giveaway for a high-ticket crib. The Messenger campaign doubled monthly sales, generated nearly 4,000 qualified leads, and
This year’s 2018 Olympic Winter Games in Pyeongchang went down in history for debuting sports like Snowboarding big air and Alpine skiing team event. But these events were not the only “firsts” that viewers saw. Slovenia’s Olympic Team presented a Messenger chatbot under Foksi (Foxie) persona. Designed and built by the agency team at fbchatbot.si, the bot was unveiled a couple of months prior to Pyeongchang 2018 and landed in the spotlight during the Olympics.
The Olympic Committee of Slovenia is one of the “youngest” Olympic Committees in the world but already has a rich history of great Olympic stories. Chatbot Foksi, of course, can tell users all those stories. In addition, using the bot people can find general information about Pyeongchang 2018 and the history of Slovenian Olympic medalists or take an Olympic quiz, browse the merchandise e-shop, and get support.
Foksi was the central channel for real-time communications with the Slovenia Olympic Team. During the Pyeongchang 2018 Winter Olympics, Messenger chatbot was the leading source of information about the Slovenian athletes, game schedules, results and more. More than 3.5K subscribed fans and supporters were the first to find out about the Slovenian medalists, and they received a daily event schedule with a link to past competition rankings. The open rate of the broadcast messages was 93% on average during the 2018 Olympic Games.
Foksi captivated users from the very beginning. It was clear that more users were active on the Team Slovenia chatbot than its official iPhone or Android apps. A couple hundred downloads of the official app was small compared to over 6,700 total bot users (over 50% of whom subscribed to receive regular updates).
As far as the user acquisition costs go, Team Slovenia ended up acquiring 33 times more users in the bot compared to the app downloads for the same promotion budget.
The decision was clear: Team Slovenia dropped its app, making Foksi the #1 source of information for the Slovenian athletes at the 2018 Olympics.
Slovenia Olympic Team Replaces Official App with Chatfuel Bot was originally published in Chatfuel Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
On 25 May 2018, the most significant piece of European data protection legislation to be introduced in 20 years
We are super excited to announce the release of our New Sequences!
The upgraded Sequences give you more control and flexibility over what content is delivered to specific user segments and when.
Here are the highlights of the new functionalities that will be available to our bot creators with this new feature: